Real world local search marketing advice

Darren loves to provide audiences with information and knowledge that can be applied to existing local search strategies; whether it’s for a small business owner, in-house marketing team, or enterprise/multi-location corporations, you can expect that his presentation will have strategies you can use in your business. Darren has a knack for taking complex local search marketing topics, clearing out the clutter, and getting down to what’s really important.
Darren has spoken at SearchLove a number of times and each year delivers to our attendees the very latest insights into Local SEO.
He has the ability to digest and present all of his knowledge in such a way that our attendees can immediately take action. He is completely at home on stage and has such an easy-going nature. Darren is most definitely at the top of his game in Local search and is so willing to share all of his knowledge with the community. It is always a pleasure to work with Darren.
Lynsey Jones
Head of Conferences & International Events, BrightonSEO

Meet Darren Shaw

Darren founded Whitespark in 2005 as a web design and development company, however, his passion and curiosity for all things local search led to a shift in focus in 2010, and ultimately to what the company is today. These days, Whitespark specializes in local search software and services and is one of the most respected and cited in the industry.

Darren has been working on the web for over 19 years and loves everything about local SEO. He leads research initiatives such as the Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications, and speaks at conferences around the globe.

When Darren isn’t speaking at conferences, researching the latest in local search or designing the next best local SEO tool, he is spending time with his wife and daughter in their hometown of Edmonton, Alberta. In his spare time he’s traveling, sporting fancy socks, and drinking too much coffee.

What attendees have to say

Some of Darren's doings

Darren’s mission is to educate audiences on what matters in local search, provide actionable advice, while sharing his good ol’ Canadian charm and humor with the crowd. Here are just a few of the speaking topics that Darren has covered at past conferences.

From Zero to Local Ranking Hero

MozCon 2019 | Seattle, WA
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.

The SaaS Venture

January 2019 – 2023

Created and hosted by Darren and Aaron Weiche (of GatherUp), this podcast focuses on the adventures of leading and growing bootstrapped SaaS companies. Darren and Aarron share their experiences, ideas, and everything in between on what it’s like run software companies.

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Moz – Whiteboard Friday | Seattle, WA
Local SEO has gone through much change this year. In this Whiteboard Friday, Darren Shaw explains what local is like today, dives into the key takeaways from his 2018 Local Search Ranking Factors survey, and offers us an expert’s glimpse into the future.

Local Search Has Changed – Here’s What’s Working in 2018

SearchLove London 2018 | London, UK
Local search has evolved. The usual suspects of citations, reviews, Google My Business, website optimization, and links still drive the algorithm, but with the tightening of proximity and most conversions happening on Google rather than your website, your strategy and tactics need to change. Darren will present the latest results from the 2018 Local Search Ranking Factors survey along with new research data and show you what you need to focus on to succeed in today’s local search landscape.

Succeeding in Local SEO in 2018 (and beyond)

MN Search Summit 2018 | St. Paul, MN
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?

Local Search Hacks You Probably Haven’t Seen Before

SeachLove 2018 | San Diego, CA
Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. If you are looking for ways to increase your local search rankings, check out Darren’s tips and tactics that you can implement immediately to give your local campaigns a boost.

Talk to Darren about your next search marketing event

Email darren (at)
Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

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